Advertise with Kommersant UK
Welcome to Kommersant UK, the most popular and respected Russian language media source in the UK. Kommersant UK is a bi-weekly printed edition and online portal.
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+44 (0) 2033840195
Why Kommersant?
Since February 2009 Kommersant newspaper has been printed and distributed in the United Kingdom as Kommersant UK.
Today Kommersant UK delivers compelling and valuable information to the Russian speaking community in the UK; including changes to legislation, specifics of business in Great Britain, all major social and business events, success stories and details of new companies founded or managed by Russian speaking residents.
Kommersant is:
1
A world renown brand and a highly quoted and respected Russian media agency
2
A leading financial publication in Russian: read by business owners, leaders and professionals, across numerous business sectors from all former Soviet states
3
One of the largest publishing houses in Russia
4
12 pages of high quality and up-to-date information on world and Russian business. Including; financial and economic news, government and politics, high society, culture and sporting events. Also featuring precise forecasting and indepth analysis
5
One of the most authoritative and influential Russian publications for decisionmakers
Top brands trust Kommersant UK
Our advertisers stem from a broad spectrum of well-respected industries, including: Real Estate, Banking and Finance, Luxury Products and Services, Education Services, Automotive Dealerships, Immigration Specialists, and Recruitment Agencies.
Be among the best
Reach Russian speaking community and those who are interested in the UK
Kommersant UK offers authoritative and well respected insights into: international news, politics, business, finance and leisure. The publication and website are aimed at wealthy and higher middle class Russian speaking readers in the UK and beyond.
over
200,000
readers
Top management
CEO & Directors
Professionals
Entrepreneurs
Students
Skilled workers, Housewives and Others
over
360,000
monthly views on the website
12-17
18-24
25-34
35-44
45-54
over
250,000
monthly reaches on Facebook
Male
Female
Kommersant UK is available via subscription and is distributed to carefully selected location, including:
- International press agents
- 5 star hotels
- Airline lounges (British Airways, Aeroflot, Air Baltic)
- Private jets
- Onboard aircraft
- Russian restaurants and shops
- Russian-related business events and cultural venues
- Private and corporate subscription holders
Advertising with Kommersant UK
1. Inspire trust
Inclusion in the most reputed Russian business newspaper Kommersant, is a clear indicator of success and enjoys brand association with trusted global brands such as Citi Bank, HSBC, Sotheby’s, JLL etc.
2. All over London!
Advertising in the printed edition of Kommersant UK will reach more than 500 distribution points across central London including; luxury hotels, offices, luxury shops, and airport lounges.
3. Brand status and reputation
To our readers and the Russian speaking business community, Kommersant UK is a name synonymous with excellence and a source they can trust. An advertisement in Kommersant UK is positive proof of your brand’s provenance and status.
4. Readers convert into customers with only one click!
Your banner is situated above your article page, enabling readers to visit your website directly. This strategic placement of your banner increases conversion from 60% to 140%.
Online advertising
Main page — month placement
Top horizontal banner (T1)
100%x250
100%x250
Top horizontal banner (T2) 100%x90
Side banner (S1)
240x400
240x400
Horizontal banner (H1)
760x90
760x90
Side banner (S2)
240x400
240x400
Horizontal banner (H2)
760x90
760x90
Top horizontal banner (T1)
100%x250
100%x250
Top horizontal banner (T2)
Side banner (S1)
240x400
240x400
Horizontal banner (H1)
760x90
760x90
Side banner (S2)
240x400
240x400
Horizontal banner (H2)
760x90
760x90
Article page – month placement
Side banner (A1)
240x400
240x400
Horizontal banner (H3)
760x90
760x90
Bottom banner (B1)
240x400
240x400
Advertorial or sponsored articles:
You can write your own article to promote your company, in-house specialists, expertise and services. Articles should be designed to build trust, raise awareness and as a result attract more clients.
1. Memoriable and great for SEO
The headline and the URL of your article should feature your company name. This means that even if a person doesn’t read the article, by reading the headlines they are exposed to your brand. This is also fundermental to good SEO. Your website will be linked to from a high ranking Russian media site — this is great for your SEO and positively associates your brand with a world renown media platform. This is also instantly influential to potential online customers searching for your brand name.
2. Customers take action immediately!
Your office address and map are instantly accessible on your article page, so customers can take action immediately after reading the article about your company.
3. Readers convert into customers with only one click!
Your banner is exclusively placed at the top of your article page, so the reader can access your website straight away. This banner increases conversion from 60% to 140%.
4. Hooking readers up with the exclusive offers
Your brand logo and advert are strategically highlighted below your article. This provides a valuable marketing opportunity to promote exclusive offers and other promotions. No other media websites currently offer this kind of tactical ad placement.
5. Seen by everybody!
Advertorials stand out from other articles as they are pinned to the homepage. One week of staying on the homepage increases exposure of your article by up to 330%.
6. More than 75,000 reaches on social media!
Every advertorial is actively promoted through our social media channels, reaching more than 70,000 readers in our online community. We also post your advertorial to our partner groups.
Branding
Your brand can be here. Every reader who visits the Kommersant UK homepage will see your brand, become aware of your services and be able to visit your website directly.
Section branding
Category/article supporting banner
Home page branding
Newspaper advertising
Kommersant in UK newspaper profile
Periodicity:
2 times a week
Printing:
Off-set
Issuing days:
Tuesday and Thursday
Retail cost:
£ 2.00
Format:
Broadsheet
Circulation and pricing:
2,000–5,000 per issue
Volume:
12 pages
Subscription cost:
3 months - £39 6 months - £65 12 months - £119
Paper:
Newspaper
Advertising rates* in UK edition
First page colour
1/6
320×81
£650
1/60
72×42
£450
Last page colour
1/1
320×530
£1200
1/2
320×261
£650
1/4
156×261
£450
Black and white page
1/1
320×530
£700
1/2
320×261
£450
1/4 vert
156×261
£250
1/4 hor
320×127
£250
1/8
156×127
£150
1/16
156×60
£75
First page colour
10 insertions
5%
15 insertions
10%
20 insertions
15%
Deadline for contract and artwork: 7 days before the publication day
1. Formats
Artworks should be supplied in one of the following formats: PDF (currently regarded as standard and preferable to all other file formats), EPS, AI, TIFF. The least suitable format is JPEG.
2. Resolution
All images/graphics must be supplied in high resolution (200 dpi). Logos, bitmap resolution: 1200 dpi. All colours including pictures must be in CMYK or Grayscale, no RGB or Pantone is accepted.
3. Dot
Minimum / maximum dot: 5% / 95%
4. Ink
Total Ink (color images): 240% (C+M+Y+K), Black Ink limit: 90%
Adobe Illustrator CS5.
All images and graphics should be embedded. All texts should be converted to outlines/curves.
Adobe Acrobat PDF.
All PDF files must be created as a High-End pdf file with the Distiller with 200 dpi resolution for all pictures. All fonts must be embedded.
Note: we are unable to make amendments to PDF files.
Adobe Photoshop CS5.
All layers including texts should be flattened.
Note: we are unable to make amendments in texts to TIFF or JPEG files.
Advertising packages
Kommersant UK provides tailormade media marketing solutions, to ensure our advertisers get the most from their media appearance.
Advertising packages are designed to make the most of your media exposure
Advertising package #1
3 months
Online
Side banner S1 (240×400)
2 promo articles
Newspaper
1/4 creative insertion in the newspaper (once a week)
Advertising package #2
3 months
Online
Top horizontal banner (T1)
2 promo articles
Newspaper
1/2 creative insertion in the newspaper (once a week)
Bonus
customised mailing campaign,
social network promotion
Advertising package #3
3 months
Online
Top horizontal banner (T1)
3 promo articles, pinned on the homepage
Side banner S2 (240×400)
Newspaper
1/2 creative insertion in the newspaper (once a week)
Bonus
customised mailing campaign,
social network promotion
one pinned promo article
Sponsored projects and
extra options
extra options
To make the most of advertising in Kommersant UK, we create tailored campaigns to ensure your brand is targeting and attracting clients right away.
Premium
Price on application
Full branding of the section with logos, colours and company branding
8 promo articles created for and about the company, focusing on services, areas of expertise and industry related news
Full advertising page in printed edition (twice a week)
Social media promotion
2 banners in all articles within the relevant category
Sponsored section created specially for the client and seen on the homepage
Customised email subscription to provide the client with those interested to use company’s services and/or buy the product
Interaction with readers: tailored tests, promotions, games
Active promo
Price on application
Homepage branding with logos, colours and company branding
4 promo articles created for and about the company, focusing on services, areas of expertise and industry related news
1/2 advertising page in printed edition (twice a week)
Social media promotion
Horizontal banner on the website pages
All articles pinned on the homepage to generate additonal interest
Business
Price on application
Section page branding with logos, colours and company branding
2 promo articles created for and about the company, focusing on services, areas of expertise and industry related news
1/2 advertising page in printed edition (once a week)
Social media promotion
Events with Kommersant UK
Partnership proposal for the events
1
Advertising the event where Kommersant UK is stated as one of the organizers — 2 × 1/4 in mono; 1 × 1/4 in colour
2
Placement of banner with announcement of the event on www.kommersantuk.com for two weeks
3
Daily posts with announcement of the event on Kommersant UK’s accounts in Facebook and twitter for two weeks
4
Photo coverage in Kommersant UK
5
The right to place Kommersant’s logo on all material associated with the event
Conference with Kommersant UK implies
- Business relationship with the leading financial newspaper in Russia
- Networking conferences in the most high-tech venues
- Providing a full-service in organizing the conference
- Selection of topics and content of the event
- Professional moderation of the event
- Invitation of the newsmakers
- Invitation of experts
- Writing of press- and post-releases
- Organising media publicity of the event and organising media coverage
- Announcing the event on www.kommersantuk.com
- Professional photo shoot of the participants
- Audio recording of presentations
Kommersant UK — your bridge to Russia
Kommersant UK provides access to advertising both in the UK and in Russia. If you are looking to extend your advertsing beyond the UK, Kommersant UK can offer you a comprehensive service in placing your advertising in any publication you are interested in, including Dengi, Vlast etc.
One stop shop solutions – for anything you are interested in Russian, Kommersant is on your doorstep: in English and in pounds to make it easier for you.
Contact us: